On Self-Discipline & Sunshine

What a difference sunshine makes. Anyone who is in the vicinity of Minneapolis can readily attest to this fact, I'm sure, after a week straight of unseasonably cold — and wet — weather. Today, however, is another story. After a week of darkness, sunshine has returned. Hallelujah! And with the sunshine, our ability to see the world in a new, er, light is also renewed.

As a creative, I think the ability to step away from one's work and examine it from a fresh perspective is absolutely essential. Perhaps this comes from my training as a writer, in which I learned the value of careful editing to improve one's work. Don't get me wrong, I'm not immune to the creative spark a deadline can bring — I've done some of my best work within the structures of tight deadlines. But equally essential, in my eyes, is the self-discipline to set aside enough time to come back and look at creative work with a clear head and a bit of distance. Crazy Savvy clients can rest assured that this is part and parcel of our work, not something dependent on the whimsy of the weather gods to inspire!