It's only Tuesday, but with all the work we've already done this week, it feels like it should be Thursday at minimum .... Friday if the Fates were kind. Alas. Working on a tight deadline is, we find, great for our creative energies and our productivity, but it can mean that our sleeping cycles take a hit!
So in the interests of levity, we thought we'd share a funny with y'all. As society's recent infatuation with Mad Men underscores, people seem fascinated by the notion of what it means to be a creative director. (For a running tally of Draper-related ephemera, check out the news feed on our Facebook fan page!) It would appear that the role of creative director is shrouded in mystery. I know this was true for me when I first started in the biz. What is the je ne sais quoi that gives one both the visual eye and strategic understanding to conceptualize ideas and turn them into something tangible? (I don't know, believe me. I'm just of the mind that you have it or you don't, and the distinction tends to be painfully clear.)
For those that fall into the latter category, cliche often replaces creativity when developing concepts and preparing comps. That's why this gave Erin and I the giggles ..... particularly because, in a few cases, we've actually seen in use the very stock photos provided as examples of what not to do. Heh! Needless to say, you'll find no such travesties in a Crazy Savvy presentation.
In other news, today's postcard arrives all the way from South Africa. It even contains a pearl of marketing wisdom .... thanks for the shout-out, Kate!
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