July 23, 2010

Preparing for a Post-Jen Landscape?

Greetings, all! Hard to believe another whirlwind week has passed at C/S hq.

It is such a bittersweet feeling as I prepare to bid Jen a fond
adieu! I’m so excited for my friend on the cusp of some amazing professional and personal accomplishments. But of course, at the same time, I’m going to miss that girl!

So, you might be wondering: How does this announcement change Crazy Savvy? In the short-term, it doesn’t. Jen and I shared creative and administrative heavy lifting pretty equally, so C/S core capabilities remain unchanged.

But looking ahead, yes, the business probably will shift and evolve to reflect my passions and specialties—an exciting planning endeavor to be sure! For instance, right now I am considering the merits and drawbacks of positioning oneself as a specialist vs. a generalist within the field of communications. There is something to be said for a tight focus, but on the other hand I love the challenge of new projects, new subjects to research, new audiences to analyze.

So, no announcements from me just yet!

And now, dear readers, I'm preparing to head to the shores of Lake Superior—one of my favorite places in the world. Proposals and projects and updates are out the door. Now all that remains is to pack! Here's hoping summer is treating you equally as well!

July 14, 2010

Some big news ...

Hope everyone had a safe, happy, fun Fourth of July weekend. Yes, it's been awhile since we've updated our blog .... but I assure you there's a reason! A reason related to the events of the 4th of July holiday, indeed. Aside from breaking a new iPhone (not mine), cutting a foot open (yes, mine), and having to tow my brand spankin' new car 200 miles back to Minneapolis behind a 26 foot semi-truck (sans air-conditioning), there were even more momentous events in store.

After connecting privately with my clients, colleagues, and business connections, it's with both excitement and a bittersweet feeling that I share the following news with the broader Crazy Savvy universe .... I'm moving to San Francisco at the end of the month! Some opportunities came up for my better half and me that were simply too good to refuse — so the packing and relocation has commenced. Of course, I couldn't be more thrilled: living in the Bay Area has been a long-time dream for the both of us, and I'm excited to jump into the heart of the agency world out there and do some really nifty work. (Living near the beach, the mountains, and wine country doesn't exactly hurt, either.)

At the same time, of course, it will be hard to leave not only family and friends, but also this amazing business I've had such joy in building with Erin. She and I have (natch) been on the same page about this throughout, and C/S will remain in her more-than-capable hands here in Minneapolis. She's already tackling some major projects for the later summer and fall, and the future is looking bright. I'm sure she'll share more about these endeavors in the coming weeks!

I feel so very fortunate that I've had the opportunity to realize the dream of building and running a successful business in this industry. It's been hard saying goodbye to our clients — truly great people — but I'm overwhelmed and moved by the goodwill and gratitude they've expressed to me. San Francisco may be on the other side of the country (no tears for leaving Minnesota winters behind!), but I'll always be a phone call or email away. Who knows, maybe Erin will even let me guest blog here from time to time! :) And of course, I promise to send postcards. Who could be a bigger fan of C/S than me, after all!?!

Thanks, Crazy Savvy nation, for being a part of this amazing adventure. Erin will keep the updates coming — I couldn't have asked for a better business partner. As I begin the next chapter of my career in the ad biz, I do so with a wealth of experiences and insights that could never have been gained without Crazy Savvy. I feel truly blessed.

In closing, I'll share the postcard I sent C/S before my 4th of July took a turn for the even more interesting ....



So ciao for now, friends ..... it's truly been a pleasure, and I know more adventures are in store. This may be farewell, but it definitely isn't goodbye.