October 5, 2009

Autumn: An Ode

Happy Monday, one and all! It was a satisfying weekend for the ladies at Crazy Savvy — Erin road tripped to St. Louis for a wedding, while Yours Truly undertook that most gargantuan of tasks: changing my wardrobe from summer to fall. Yes, ladies and gents, autumn has finally arrived in Minneapolis — and not with a whimper but a bang. (The whimpering is probably me, huddled on the couch, shivering and mourning the loss of sunshine.)

Don’t get me wrong — autumn is my favorite season. Beautiful leaves, Halloween, amazing fashion (of course), crisp weather for riding my pony, football, fireplaces, my birthday ... what’s not to love? But the changing of the seasons marks a transition, underscores the passage of time, compels us to consider where we’ve come from and where we’re going. (There’s a reason, after all, that great poets from Keats to Pushkin found themselves most inspired — and melancholy — during autumn!)

Autumn is a time of change, of preparation. This certainly seems to be true for our clients. After summers often filled with pet projects or edgy new endeavors, fall seems to mark a return to focused work ... business as usual, one may say. For clients in education, fall marks the beginning of the school year — always a busy time! For our retail clientele, now is the time we gear up for the holidays in earnest, after many months at the drawing board. Many corporate clients close their fiscal years midsummer, meaning an autumn of new beginnings. And non-profits begin to target their development efforts for the holiday season, often the most rewarding time of year in terms of charitable giving. In short, fall in our line of work is busy-busy-busy!

But as we look forward to an exciting slate of projects, we can’t help but look back, too. After a winter spent in intensive planning mode, figuring out how to launch our business, then a spring when we actually took the plunge and set up shop, and a summer when we were fortunate enough to build up a client base and grow our business faster than we could ever have dreamed (still pinching ourselves!) ... fall is when we’re able to step back and think, Wow, we’ve made it. And of course, the logical next question — what next? Because with two such ambitious, driven, inquisitive minds, we’re always looking to the future! We know we’ll soon have some very exciting Crazy Savvy updates to share with you, loyal readers. And we’re taking stock internally too, thinking how we’d like to expand and continue to develop our own skills and business (ad)venture.

But amid changing leaves, changing wardrobes, changing temperatures (alas!), some things remain the same: We couldn’t be happier, or more fulfilled, having the privilege and opportunity to do what we do, each and every day. And, as always, we’re looking forward to new adventures, too!

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