It’s with sweet, sweet sorrow that I post this and bump that lovely image of Don Draper from our last post. But I want to talk marketing plans, and it had to happen sooner or later, right?
Part of our business planning at Crazy Savvy included the launch of Marketing Mondays, a dedicated stretch of time to ensure that we are updating — and implementing — our marketing plans. (I know, I’m sharing this with you on a Wednesday....that’s because I was busy....marketing....on Monday.) You see, we didn’t want to fall into the trap so many organizations and businesses find themselves in: neglecting marketing and communications in favor of other activities somehow deemed more essential to running an entity.
It’s not that I don’t understand the temptation to put marketing on the backburner. (And in case you are wondering, no, communications agencies are by no means immune from this problem! It happens more than you’d think.) After all, we live by the rule that client work takes precedence. True enough, but hardly an excuse. And let me say, as an introvert, I can understand how the art of self-promotion can be daunting at the least. I’ll toot my client’s horn any day, but my own? It doesn’t come as easily. (Luckily, my lovely business partner has no such qualms!) But as we’ve already established, marketing truly isn’t a dirty word.
So, Monday mornings find Jen and I brainstorming, making connections, following up, and researching (not to mention blogging, and tweeting, as always). No matter how manic our Mondays might be, we’re dedicated to putting in the effort.
(Confession: I’m so listening to the Bangles as I write this. Good thing Jen’s working off-site today!)
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