It's like Christmas in October (in so many ways)

We promised this week would be chock full of excitement, and here at Crazy Savvy we keep our promises. Notice any changes? Why, yes! Our blog template is finally updated! Hallelujah!

How exciting to finally reveal our logo publicly. It's been complete for months, but we forced ourselves to be patient (a difficult task for some of us here ....!) and wait until we'd developed a more comprehensive brand identity. I can say with confidence that it's been worth the wait.

Our identity system draws its inspiration from the duality of crazy and savvy. The juxtaposition of the words suggests both dichotomy and synthesis, challenging the perceived paradox between crazy and savvy, creative and strategy, form and function, that lies at the very heart of our approach. (More on this concept later, I assure you.) Our logo and mark feature custom typography from Mucca Typo (thank you, Matteo!), which was then tweaked and stylized by our superb design team. Put simply, we couldn't be happier.

It will come as no surprise to anyone who knows us that we were both intimately involved in the selection of our color palette .... but there is a method even to this particular form of madness. If you were to link our identity colors to their corresponding concepts, you'd likely pair pink with crazy (ahem, ahem) and grey with savvy, yes? Hah, but look again! Even the color selection forces viewers to challenge their assumptions — something we are all about here at Crazy Savvy.

And our tagline — "we put thought into action." Well, we may be biased, but it sure is satisfying to come up with a line of copy that manages to convey so precisely what it is we do, both literally and figuratively. In other words: writing w-i-n.

But for every win, there must be a corresponding fail .... it seems to be a fundamental law of physics or something. Today's fail is unequivocally the weather. Mother Nature .... what's up? What did we do to make you hate us so? Waking up to 4 inches of snow (and counting) in early October ..... scraping my car in open-toed patent leather shoes .... driving through slush on the way to work .... Eliot was wrong, my friends: April is not the cruelest month. October is. This winter wonderland would be apropos around the holidays, but now? I think not.