Hello, Loyal Readers ..... I am back from Jamaica, mon! It was a lovely trip and just what I needed in terms of relaxation .... swimming in the sea, cliff diving, dining on lobster and the most delicious hot sauce known to mankind, sleeping in and listening to the waves .... bliss. I returned to the Twin Cities refreshed, recharged, and ready to tackle some exciting new Crazy Savvy projects. Indeed, the only bummer about returning was the weather ..... after 100 degrees of West Indies sunshine, coming back to a place where you can see your breath in the air is kind of a rude shock. But ah, c'est la vie.
In light of Erin's previous post about messaging, I wanted to share some more examples of what not to do. To wit: If you are going to be making informational signage, it's important to consider your message (see previous post if you don't believe me!), but also important to obey basic rules of grammar and, well, common sense. This appears to be a bit of an issue when it comes to the Jamaican Dept. of Transportation. Case in point:
Mwhahaha. Perhaps in another life, I can be reincarnated as a copywriter for Jamaican road signs. Lie on the beach, sip some rum, write similarly amusing road signs ..... no, no, back to work, Jen!
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