Let me take a minute now to sing the praises of one of my favorite stages in any new project: information gathering.
One of the reasons I love running my own agency with Jen is the constant opportunity to read and think about new issues, topics, and concerns — there's no same old, same old here. From marine biology and equestrian innovations to best practices in special education and health disparities, I'm constantly broadening my base of knowledge. This makes for a happy and productive Erin.
And then there's the innate satisfaction I gain from the process of sifting through information. After years of talking to clients about this topic, I know that it takes a rare individual to enjoy this kind of task. I'm used to looks of skepticism as I tell clients to bring on the information — reports, brochures, notes, web resources, books, competitors' materials, research, statistics — the more, the better!
I'm unabashed about the joy I find in curling up in a soft chair with piles of paper and a cup of coffee in one hand, highlighter in the other, all set to jot down the notes that will help form the crucial elements of my publication. Connecting the dots between disparate pieces of information, identifying where I need to dig deeper, and formulating a structure in which to put all of this information....ahhh, it is good for my soul.
I'm lucky enough to be immersed in this process right now for an annual report for a fantastic client. Today is definitely one of those days in which it is very clear I've chosen the right line of work for myself.
P.S. Today's postcard comes to us from Tokyo. Thanks, Krystal!
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