(Ah, how I love tweaking the immortal words of Buck Travis, childhood historic interest o' mine. /random history tangent over & out) But the sort of retreat I'm talking about isn't a tactical battle decision (I'm not much for retreating in that sense, unsurprisingly) but rather .... a marketing retreat! Crazy Savvy's marketing retreat, to be precise.
Erin and I just returned from a busy day chock full of brainstorming, scribbling, aha! moments, and ..... Lucias for lunch, yum. Although we love working from our national headquarters at Crazy Savvy, Inc., we find that occasionally a change of scenery helps us think strategically about the Big Picture. So we rented a room downtown (killer skyline view), relaxed in some super-comfy postmodern chairs that looked more at home on the Enterprise than at a business retreat, and talked shop. No phones, no computers (well .... no using them anyway): just Crazy Savvy's founding partners and their thoughts on marketing and more.
Sad to report, the content of our discussions is Top Secret — but let it suffice to say that we emerged hours later energized, excited, and with all sorts of (we humbly think) brilliant ideas. It's often hardest, we find, to apply the same objectivity and strategic acumen we like to leverage for our clients to our own selves .... seeing the forest for the trees can be tough at times. A retreat is a great way to step back, change things up a little, and come up with some exciting new ideas. No doubt you'll discover the fruits of our labors soon!
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