September 1, 2009

Five four three two one blast off! (Or, notes on launch)

At Crazy Savvy, we've been in kind of an unusual situation all summer long. Although we opened up shop in spring, we've yet to officially "launch." Obviously, we made our identity materials and website a major priority as we set off on this exciting business (ad)venture .... But we had the singularly fortunate "problem" of quickly getting actual work from clients — meaning our primary focus became, of course, our client work.

But we certainly didn't put our own materials on the backburner, and we're thrilled to say that we're nearly there. Our business cards have finally arrived, our logo and mark are complete, and our website is being coded as we speak .... er, type. We are giddy as schoolgirls waiting to finally show off our stuff to an adoring public (well, we'd like to believe so, anyway). In the interim, we wanted to thank you, dear readers, for joining us as we embarked on our Crazy Savvy journey, and for sticking with us as we take things to the next level. (The fanmail is nice too, and we have more to share with you on the way!)

So though it may be a bit late to authentically call ourselves a startup, we assure you that we're super-duper excited to unveil our suite of identity materials. And we promise ..... they're well worth waiting for. Kind of like this whole endeavor, actually!

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