January 8, 2010

Facebook: Where Lingerie Meets Public Health?

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Chances are, your Facebook news feed of status updates looked a bit like this yesterday and this morning. Why, what is this we have on our hands? A viral phenomenon? Well, yes, it is true that this morning I know a lot more about the bra colors of my friends and family than I did 36 hours ago. But to what end?

Ostensibly, our newfound lingerie knowledge comes courtesy of a campaign to raise awareness of breast cancer. A worthy cause to be sure. And I'm certainly not averse to the use of bold, even provocative, strategies to raise awareness of health issues — when they are used effectively. But this little escapade is today's reminder that a campaign devoid of substance is meaningless, no matter how wide its reach. I particularly enjoyed this take on the matter.

And thus concludes today's mini-marketing rant. Have a happy (and warm) weekend, all!

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