Appearances are (not always) deceiving

The Mailhouse Powers That Be have presented us the perfect postcard to accompany today's topic. It comes from a dear friend and loyal reader currently based in Chicago, and it hails from none other than the Marc Jacobs' Chicago store address. (Let us pause here to reflect on the joys of good fashion.)

I'll admit it: Couture, like chocolate and chess, is one of my incurable vices. I think it's often hard for society to reconcile intellect, ambition, and gritty determination with a genuine passion for fashion, but then, I've always liked to buck convention. The truth is, though many like to pretend the contrary, appearances do say something about who you are and what matters to you. You can walk into a boardroom with the best ideas, preparation, and presentation, but if you're in your pajamas, you probably won't make it to the projector. How you present yourself provides clues to who you are — it's as simple as that.

Fortunately there are styles to suit every personality and persuasion, and the trick lies in finding a look that authentically reflects your character. The same, interestingly enough, is true for communications and marketing materials. When it comes to advertising, clients tend to get the need for a splashy look — it's an ad, after all, they figure. But making the case for an elegantly presented brochure, annual report, or newsletter is often more challenging.

These pieces are fact-based, many think. They need to carry a substantive message. They're content-driven. ....Well, yes, all of these things are technically true. Believe me, you don't need to sell a writer on the importance of content! But at the same time, it's critical (especially when conveying key information) that the piece itself look good, appear compelling to read and engaging to peruse. Just as with personal style, it's who you are that ultimately counts, but it's the way you present yourself that'll get you in the door.

And, on that sartorial note, I am off to drool over Marc's latest confections ... as soon as we finish blocking out a sweet annual report that will combine style and substance for one of our fantastic clients, that is!