July 23, 2010

Preparing for a Post-Jen Landscape?

Greetings, all! Hard to believe another whirlwind week has passed at C/S hq.

It is such a bittersweet feeling as I prepare to bid Jen a fond
adieu! I’m so excited for my friend on the cusp of some amazing professional and personal accomplishments. But of course, at the same time, I’m going to miss that girl!

So, you might be wondering: How does this announcement change Crazy Savvy? In the short-term, it doesn’t. Jen and I shared creative and administrative heavy lifting pretty equally, so C/S core capabilities remain unchanged.

But looking ahead, yes, the business probably will shift and evolve to reflect my passions and specialties—an exciting planning endeavor to be sure! For instance, right now I am considering the merits and drawbacks of positioning oneself as a specialist vs. a generalist within the field of communications. There is something to be said for a tight focus, but on the other hand I love the challenge of new projects, new subjects to research, new audiences to analyze.

So, no announcements from me just yet!

And now, dear readers, I'm preparing to head to the shores of Lake Superior—one of my favorite places in the world. Proposals and projects and updates are out the door. Now all that remains is to pack! Here's hoping summer is treating you equally as well!

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