My dream campaign, and other stuff

OK, now that I've managed to scream my vocal cords into non-existence after the dramatic U.S. World Cup win to advance into out-rounds .... I think I'll sit down and write a blog post. Because I surely can't talk right now, or perhaps for the next few days. Yes, adoring readers: World Cup fever has set in. The recent paucity of blog posts mayyyy be somehow attributable to this little distraction; usually I am more than content to scribble a post during my downtime, but the past few weeks have perhaps found me planning my free time around certain soccer matches. (Particularly matches in which Spain is playing.)

Anyway, I'm here now, and glad to be with you (albeit a bit breathless still). Mid-June already, no? This month has been a blur for us here at C/S. We've been getting rolling on some projects, figuring out logistics for others, and doing some in-house cleaning, planning, and tidying as well, as we look forward to the next quarter and beyond. We should have some sweet new stuff to share with y'all soon, so be sure to stay tuned!

On a broader industry note, I've been enjoying (of course) all the advertising hoopla surrounding the World Cup. Ad Age this morning leads with a great article about marketing and the games, highlighting Nike's amazing "Write the Future" campaign (um, more Cristiano Ronaldo, yes please). If you're watching the games en español as I am (thank you, Univision, for giving me coverage of every game on network tv and brushing up my Spanish skills in the process — te amo!), the campaign becomes "Escribe el Futuro" — but no less charming for all that. Basically I watch this with severe agency envy .... if I could work on one campaign, it would likely be that! But until Crazy Savvy gets to shoot C-Ron and the rest, I guess I'll amuse myself with this piece of ad candy. Enjoy your Wednesday, one and all!